EMBARRASSED by Cc&e Guangzhou for LADYCARE

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EMBARRASSED

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Industry Tissues & Towels, Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency Cc&e Guangzhou
Creative Director Lin Qi, Sunny Yang \ Reeves Lin
Art Director Nick Lin
Copywriter Sonic Gan, Weiye Wan
Account Supervisor Juming Yan
Typographer Peipei Zhang
Illustrator Victor Yang, Jiehua Huang
Released February 2010

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: LADYCARE
Product/Service: SANITARY TOWEL
Agency: CC&E GUANGZHOU
Creative Director: Victor Yang/Sunny Yang/Lin Qi
Copywriter: Sonic Gan/Weiye Wan
Art Director: Victor Yang/Jiehua Huang/Nick Lin
Account Supervisor: Juming Yan
Illustrator: Victor Yang/Jiehua Huang
Typographer: Peipei Zhang
Date of First Appearance: Feb 14 2010 12:00AM
Entrant Company: CC&E GUANGZHOU, CHINA

Description of Ambient execution
Posting on the wall of each cubical in the Ladies. Straight to the eyes while sitting on the pedestal toilet. In the right place to engage the target audience's spare time.

English Translation of Main Headlines
Menstrual symptom identification Embarrassed