Lamisil Outdoor ATHLETE'S FOOT SYMPTOMS by Saatchi & Saatchi New York

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Industry Skin Care
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Saatchi & Saatchi New York
Creative Director Joseph Pompeo
Art Director Elena Dulin
Copywriter Aaron Alamo
Account Supervisor Maureen Falvey
Released September 2011

Credits & Description

Category: Small Scale Special Solutions
Product/Service: LAMISIL
Chief Creative Officer: Conway Williamson
Creative Director: Joseph Pompeo
Copywriter: Aaron Alamo
Art Director: Elena Dulin
Art Buyer: Maggie Sumner
Account Supervisor: Maureen Falvey
Advertiser's Supervisor: Kristie Harkins
Account Manager: Caitlin Pavelle
Planner: Ellen Reifenberger
Account Manager: Caitlin Pavelle
Planner: Ellen Reifenberger
Other Credits: Jasmina Almeda

Ambient Execution Description

Cracking dry feet is one of the most commonly misunderstood athlete’s foot symptoms. To help clear up this issue both in the consumers minds and feet, we created ambient foot stickers —a provocative way to look at the issue of athlete’s foot. We wanted to stop consumers literally in their tracks so we placed the stickers over the cracks in city sidewalks to catch their attention in an unexpected way. Lamisil now has more top of foot awareness and has gained a stronger foothold in the Athlete’s Foot category as the best cure around.