Lamisil Outdoor LAMISIL SHOE MONSTER by Saatchi & Saatchi Frankfurt

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Industry Health & Pharmaceutical Products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Saatchi & Saatchi Frankfurt
Executive Creative Director Jorg Riommi, Arturo Vittorioso, Daniela Nedelschi
Creative Director Sebastian Schier
Art Director Marius Pawlitza
Copywriter Peter Huschka, Laura Nunziante
Account Supervisor Marion Huwatschek, Dana Caesar
Released November 2011

Credits & Description

Category: Small Scale Special Solutions
Advertiser: NOVARTIS
Product/Service: LAMISIL ONCE
Executive Creative Director: Jorg Riommi
Creative Director: Sebastian Schier
Copywriter: Peter Huschka/Laura Nunziante
Art Director: Marius Pawlitza
Art Buyer: Sarah Roth-Profenius
Account Supervisor: Marion Huwatschek/Dana Caesar

Ambient Execution Description
We initiated a cooperation between Novartis and Fitness First and brought one of the biggest players in the pharma industry together with one of the biggest players of the gym chains.
We performed a guerilla action in the changing rooms of Fitness First, starting from a simple truth: people leave their daytime shoes outside the lockers when they go to the gym.
So we created a team of little foot monsters and we hid them in the people's shoes, surprising the target in a relevant and personal way with different pick-up lines and driving traffic to the Lamisil website.