CAR WORSHIPPING by Wunderman Frankfurt for Land-Rover

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CAR WORSHIPPING

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Industry Cars, SUV & Four Wheel Drive
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Wunderman Frankfurt
Executive Creative Director Erik Backes
Art Director Markus Renner
Copywriter Bettina Laux
Producer Marion Lakatos
Account Supervisor Martin Bauer
Released November 2011

Credits & Description

Category: Special Build
Advertiser: LAND ROVER GERMANY
Product/Service: LAND ROVER CARS
Agency: WUNDERMAN
Executive Creative Director: Erik Backes
Copywriter: Bettina Laux
Art Director: Markus Renner
Account Supervisor: Martin Bauer
Advertiser's Supervisor: Christian Uhrig
Producer: Marion Lakatos

English Translation of Main Headlines
Literally: "Holy Sheet"
Analogously: "Car Worshipping"

Ambient Execution Description
Task:
Advertise local Land Rover dealers in Germany and point out the myth of brand and product.

Idea:
We adopted the look and feel of traffic signs at the village boundary, where in Germany the divine services are announced, saying analogously to Divine Service and Holy Mass „Car Worshipping”.