CAR ZOO by Y&R London for Land-Rover

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CAR ZOO

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Industry Cars, SUV & Four Wheel Drive
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Y&R London
Executive Creative Director Mark Roalfe
Creative Director James Proctor
Art Director Robbie Kantor, Alex Bamford, Graham Lang
Copywriter Bart Pawlak
Typographer Lee Aldridge
Released March 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: LAND ROVER
Product/Service: LAND ROVER
Agency: RAINEY KELLY CAMPBELL ROALFE/Y&R
Executive Creative Director: Mark Roalfe
Creative Director: Graham Lang/James Proctor
Copywriter: Bart Pawlak
Art Director: Robbie Kantor/Alex Bamford/Graham Lang
Account Manager: Lucy Harries
Typographer: Lee Aldridge
Date of First Appearance: Mar 11 2010 12:00AM
Entrant Company: RAINEY KELLY CAMPBELL ROALFE/Y&R, London, UNITED KINGDOM

Description of Ambient execution
Our job was to leverage the partnership between Land Rover and the ZSL, the London Zoo’s worldwide conservation charity. Our solution was to give the public a chance to view wildlife through a Land Rover window in much the same way that ZSL’s conservationists do everyday by overlaying a die cut poster on the windows of the reptile enclosure at the London Zoo.