HAZARD SIGNS by Y&R London for Land-Rover

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HAZARD SIGNS

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Industry Cars, SUV & Four Wheel Drive
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Y&R London
Art Director Amber Casey, Dan Hubert
Released October 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: LAND ROVER
Product/Service: DEFENDER
Agency: RAINEY KELLY CAMPBELL ROALFE/Y&R
Copywriter: Dan Hubert/Amber Casey
Art Director: Amber Casey/Dan Hubert
Date of First Appearance: Oct 5 2009 12:00AM
Entrant Company: RAINEY KELLY CAMPBELL ROALFE/Y&R, London, UNITED KINGDOM

Description of Ambient execution
We came up of the idea of targeting current and prospective drivers by tactical placement of Land Rover Defender stickers on driving hazard signs in country lanes. The result showed the Defenders true driving capabilities by showing it effortlessly talking various inhospitable terrains.