Laserpraxis Outdoor MERMAID by Euro Rscg Zurich

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Industry Beauty Salons & Cosmetic Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency Euro Rscg Zurich
Creative Director Axel Eckstein
Photographer Marco Carocari
Released January 2012

Credits & Description

Category: Commercial Public Services
Product/Service: TATTOO REMOVEL
Chief Creative Officer: Frank Bodin
Creative Director: Axel Eckstein
Photographer: Marco Carocari
Art Buyer: Cara-Anne Specker
Ambient Execution Description
The procedure of tattoo removal through laser technology is creating a typical red dot on the skin surface. This instantly reminds of the target mark of a high-tech gun. A contract killer is eliminating some unwanted person in kind of the same way like a cosmetic surgeon is eliminating an unwanted tattoo.