CREATIVITY TAKES COURAGE by The Jupiter Drawing Room South Africa for Absa Bank

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CREATIVITY TAKES COURAGE

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Industry Banking, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency The Jupiter Drawing Room South Africa
Executive Creative Director Thomas Cullinan
Art Director Almarie Stander, Sergio Ines Johannesburg
Copywriter Theo Egbers
Account Supervisor Helen Christoforou
Typographer Almarie Stander
Illustrator Almarie Stander
Released February 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: ABSA BANK
Product/Service: L'ATELIER ART COMPETITION SPONSORSHIP
Agency: THE JUPITER DRAWING ROOM (SOUTH AFRICA)
Executive Creative Director: Thomas Cullinan
Copywriter: Theo Egbers
Art Director: Sergio Ines/Almarie Stander
Account Manager: Franki Robinson
Account Supervisor: Helen Christoforou
Illustrator: Almarie Stander
Typographer: Almarie Stander
Date of First Appearance: Feb 26 2010 12:00AM
Entrant Company: THE JUPITER DRAWING ROOM (SOUTH AFRICA), Johannesburg, SOUTH AFRICA

Description of Ambient execution
To generate entries into the 25th Absa L’Atelier, we setup a tattoo parlour at the 2010 Design Indaba. Attendees were asked to design their own pieces of art on a L’Atelier notebook, which they could then have tattooed onto the skin permanently, for free.