EMPTY TABLES by Y&R Tel Aviv for Latet

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EMPTY TABLES

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Israel
Agency Y&R Tel Aviv
Executive Creative Director Tzur Golan
Creative Director Yariv Twig
Art Director Meron Sasson
Copywriter Sharon Refael
Account Supervisor Dana Cogan, Liraz Kolodro
Released August 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: LATET
Product/Service: DONATION APPEAL
Agency: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Copywriter: Sharon Refael
Art Director: Meron Sasson
Account Manager: Alon Segal
Account Supervisor: Dana Cogan/Liraz Kolodro
Other Credits: Executive Client Director: Adam Polachek/Office Producers: Shira Robas/Marina Akilov
Date of First Appearance: Aug 30 2009 12:00AM
Entrant Company: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL

Description of Ambient execution
2 weeks before the Jewish New Year, Latet - an organization distributing food to the needy, asked us to help them raise 200.000 Holy Day meals for the hungry. We set up a protest exhibit on the Rabin Square - Israel's most important place of protest: 1.3 kilometers of dinner tables laden and ready for a big HolyDay dinner. But this was not a dinner. Nothing was served. It was a protest. Behind the tables, a single message: "Give 200,000 Holy Day meals. Send an sms to give a meal" 1 sms = 1 meal www.Latet.co.il

English Translation of Main Headlines
"Give 200,000 Holy Day meals. Send an sms to give a meal" (1 sms = 1 meal) Latet.co.il