CHIP TRUCK by Juniper Park \ TBWA for Lays

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CHIP TRUCK

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Industry Confectionery & snacks, Chips
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Juniper Park \ TBWA
Executive Creative Director Terry Drummond, Alan Madill, Barry Quinn
Art Director Hylton Mann
Copywriter Andy Linardatos
Released March 2010

Credits & Description

Category: Ambient: Transit
Advertiser: FRITO-LAY, DALLAS TEXAS
Product/Service: LAY'S CRISPS
Agency: JUNIPER PARK
Executive Creative Director: Terry Drummond/Alan Madill/Barry Quinn
Creative Director: N/A
Copywriter: Andy Linardatos (Associate Creative Director)
Art Director: Hylton Mann (Associate Creative Director)
Account Manager: N/A
Account Supervisor: N/A
Advertiser's Supervisor: N/A
Illustrator: N/A
Typographer: N/A
Photographer: N/A
Producer: N/A
Other Credits: Designer: Max Hosseinian
Date of First Appearance: Mar 12 2010 12:00AM
Entrant Company: JUNIPER PARK, Toronto, CANADA

Description of Ambient execution
A Lay's truck was pimped out with a large, 3D rotating wind-up key. It visited locations around New York City including Times Square and Central Park and handed out over 10,000 bags of chips for sampling. It was our way of reminding people that happiness is simple.