CHILLEA CON CARNE by M&C Saatchi London for Lea & Perrins

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CHILLEA CON CARNE

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Industry Sauces
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency M&C Saatchi London
Creative Director Mark Goodwin
Art Director Paul Pickersgill
Released January 2012

Credits & Description

Category: Foods
Advertiser: LEA&PERRINS
Product/Service: WORCESTERSHIRE SAUCE
Agency: M&C SAATCHI
Creative Director: Mark Goodwin
Copywriter: Paul Pickersgill
Art Director: Paul Pickersgill
Account Manager: Leanne Silman
Planner: Howard Miller/Stuart Harrison
Account Manager: Leanne Silman
Planner: Howard Miller/Stuart Harrison

Ambient Execution Description
Lea & Perrins sauce is an iconic British brand and has been a staple recipe ingredient in classic dishes for over a century.

The distinctive label provided the perfect imagery to create a powerfully branded campaign that communicates how a little Lea & Perrins makes a meal.