LEGO Outdoor BIG BANG! by Ogilvy San Jose

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Industry Toys
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Costa Rica
Agency Ogilvy San Jose
Art Director Juan Carlos Ramos, Gerardo Valerio, Santiago Cardone
Released June 2012


Cannes Lions 2012
Outdoor Lions Entertainment & Leisure Silver
Outdoor Lions Entertainment & Leisure Bronze

Credits & Description

Category: Posters
Advertiser: UNIVERSAL
Product/Service: LEGO
Cheif Creative Director: Nicolas Schumacher (Ogilvy)
Art Director: Gerardo Valerio (Ogilvy)
Art Director: Santiago Cardone (Ogilvy)
Art Director: Juan Carlos Ramos (Ogilvy)
Media placement: Poster - 9 Toystore Nationwide - 27/04/2012 ( Till Today )

Describe the brief from the client
The client requested an extraordinary execution, inviting kids to use Lego bricks beyond the instruction manual, applying their imagination to create new and amazing things.

Describe the challenges and key objectives
Think out of the box

Describe how you arrived at the final design
One month and 450,000 Lego bricks later, we are certain that the "Bang" is definately "Big".

Give some indication of how successful the outcome was in the market
Was the most relevant day for Lego in Universal Store, with more than 1.000 posters given with Lego purchases.