LEGOLAND MINI BREAKS by MullenLowe London for Legoland

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LEGOLAND MINI BREAKS

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Industry Culture, Leisure & Sport
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency MullenLowe London
Executive Creative Director Richard Denney, Dave Henderson
Creative Director Andy Mcananey, Christian Sewell
Art Director Seb Housden
Copywriter Ben Mccarthy
Account Supervisor Ben Knighton
Typographer Rob Carew
Released January 2012

Credits & Description

Category: Small Scale Special Solutions
Advertiser: LEGOLAND WINDSOR RESORT
Product/Service: MINI BREAKS
Agency: DLKW LOWE
Executive Creative Director: Dave Henderson
Creative Director: Christian Sewell
Copywriter: Ben Mccarthy
Art Director: Seb Housden
Typographer: Rob Carew
Art Buyer: Bel January
Account Supervisor: Ben Knighton
Account Manager: Charlotte Rodgers
Planner: Niki Mccartney
Account Manager: Charlotte Rodgers
Planner: Niki Mccartney
Executive Creative Director: Richard Denney (DLKW LOWE)
Creative Director: Andy McAnaney (DLKW LOWE)

Ambient Execution Description
For Legoland Minibreaks we created a poster campaign from the Lego world and took it into the real world. Using real Lego bricks we built scaled down models of standard UK poster sizes. We even created digital sites. Each billboard carried a bold, simple message. We worked with JCDecaux to place the posters at various high profile locations such as train stations, roadsides and pedestrian areas throughout the UK.