Legoland Outdoor Legoland: Legoland Minibreaks - 6 sheet by MullenLowe London

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Legoland: Legoland Minibreaks - 6 sheet

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Industry Leisure Parks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency MullenLowe London
Executive Creative Director Richard Denney, Dave Henderson
Creative Director Andy Mcananey, Christian Sewell
Designer Rob Carew
Account manager Charlotte Rodgers
Released April 2012


Epica Awards 2012
Poster/Outdoor Transport & Tourism Bronze

Credits & Description

For Legoland Minibreaks we created a poster campaign from the Lego world and took it into the real world.

Using real Lego bricks we built scaled down models of standard UK poster sizes. We even created digital sites.

Each billboard carried a bold, simple message.

We worked with JCDecaux to place the posters at various high profile locations such as train stations, roadsides and pedestrian areas throughout the UK.

Category: Entertainment & leisure
Client: Merlin
Agency: DLKW Lowe, London
Country: United Kingdom
Creative Director: Andy McAnaney
Creative Director: Christian Sewell
Art Director / Copywriter: Ben McCarthy
Art Director / Copywriter: Seb Housden
Executive Creative Director: RICHARD DENNEY
Executive Creative Director: Dave Henderson
Account Director: Ben Knighton
Designer: Rob Carew
Account manager: Charlotte Rodgers