FLOWER WRAPS by Grey Bucharest for Lenor

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FLOWER WRAPS

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Industry Washing powders & Detergents
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Romania
Agency Grey Bucharest
Creative Director Claudiu Dobrita Mather Advertures
Art Director Bob Toma
Copywriter Alex Strimbeanu
Producer Eugen Alexe, Mihai Draghici
Account Supervisor Roxana Matasel
Released April 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: PROCTER & GAMBLE
Product/Service: LENOR
Agency: GREY BUCHAREST
Creative Director: Claudiu Dobrita
Copywriter: Alex Strimbeanu
Art Director: Bob Toma
Account Supervisor: Roxana Matasel
Producer: Eugen Alexe/Mihai Draghici
Other Credits: Radu Ghelesel
Date of First Appearance: Apr 1 2010 12:00AM
Entrant Company: GREY BUCHAREST, ROMANIA

Description of Ambient execution
One week before Easter, Romanians celebrate the Flower Feast, also called the Sunday of Flowers. A perfect context for Lenor to communicate its new Aromatherapy flower-scented line of softeners. Wrapping foils replicating the Lenor bottle artwork were placed in flower shops across Bucharest, creating surprise for the many customers and, at the same time, free outdoor exposure for the brand.