|Industry||Consumer & Public services|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Creative Director||Petter Odeen|
|Art Director||Sebastian Smedberg|
|Account manager||Charlotte Lundquist|
Credits & Description
Lernia is a Swedish staffing and training company, offering continuing education for school drop-outs. Playing on a classic saying, this campaign aimed to show how uncomplicated the way to employment is in Lernia’s world. Offering a helping push at the same time. Since Lernia is offering both education and outsourcing, Lernia’s continuing education is a secure way to employment, which the campaign wishes to illustrate. The campaign ran in Stockholm in May. It consisted of eurosize-posters pointing out hairdresser’s in the very near-by, ads, banners and posters at hair dresser’s.