LG Outdoor LG Optimus: 3D Fisherman by Cerebro Y&R Panama

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LG Optimus: 3D Fisherman

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Industry Electronic Devices & Home Appliances
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Panama
Agency Cerebro Y&R Panama
Creative Director Ricardo Walter Lopez
Art Director Ernesto Lara
Released May 2012

Credits & Description

Media: Outdoor
Geo: Panama
Category: Electronics & Technology
Agency: Y&R
Brand: LG
Does yours do this? Record, Play and Share in 3D

LG Optimus 3D was the first 3D smartphone, we wnated to transmit the 3D effect on our billboards. On rush hour the main avenues in Panama are packed, so during 15 days we had live models standing on key hours to maximize the 3D effect with their interactions to surprise the people walking by or riding on their cars. When people saw it was a real person not a dummy they were amazed and took pictures and even stopped their cars to ask about the phone.

Advertising Agency: Y&R Brands, Panama
Creative Director: Ricardo Walter Lopez
Art Director: Ernesto Lara
Planner: Oliver Duarte
Account Executive: Ali Zelaya
Published: November 2011