Life Saving Society Outdoor POUND by LG2 Montreal

POUND

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency LG2 Montreal
Creative Director Philippe Comeau, Marc Fortin
Art Director Simon Touzin
Copywriter Sylvain Dufresne
Producer Julie Lorazo
Account Supervisor Martine Grégoire
Released November 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: LIFE SAVING SOCIETY
Product/Service: LIFE SAVING SOCIETY
Agency: LG2
Creative Director: Marc Fortin/Philippe Comeau
Copywriter: Sylvain Dufresne
Art Director: Simon Touzin
Account Supervisor: Martine Grégoire
Producer: Julie Lorazo
Account Manager: Audrey Dignard
Planner: Marc-André Fafard
Account Manager: Audrey Dignard
Planner: Marc-André Fafard
Other Credits: Media: Carat

Ambient Execution Description
We created a major surprise event in the La Fontaine Park pond, one of the city’s most popular bodies of water. Overnight, 100 floating silhouettes were placed in the pond. We also installed a giant banner which read, “Nearly 100 people drown each year. That’s just too much.” Nearby, a press conference was organized for National Drowning Prevention Week.