MAN ON TREE by Kinetic for Digiturk

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MAN ON TREE

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Turkey
Agency Kinetic
Executive Creative Director Metehan Kocak
Photographer Ahmet Uruc
Account Supervisor Burc Doken
Released August 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: DIGITURK
Product/Service: LIG TV
Agency: KINETIC
Executive Creative Director: Metehan Kocak
Account Manager: Nezahat Ozdemir
Account Supervisor: Burc Doken
Photographer: Ahmet Uruc
Date of First Appearance: Aug 1 2009 12:00AM
Entrant Company: KINETIC, Istanbul, TURKEY

Description of Ambient execution
We developed a campaign that dramatized our target audience’s dependence on their neighbour’s help and made them realise how much better it would be to watch Lig TV ( Lig Tv broadcasts national football league matches in Turkey) in the comfort of their own homes. We did this by placing dummy ‘football fans’ in the branches of trees, all dressed up in Turkish football clubs' jerseys as if they were watching the game through the window of a nearby house. The message, written on a board hung up on the tree, was simple: “You can’t spend the whole season at your neighbour’s window. Subscribe now!”

English Translation of Main Headlines
“You can’t spend the whole season at your neighbour’s window. Subscribe now!”