Works » Listerine

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Industry Oral Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency J. Walter Thompson London
Creative Director Sir Dominick Lynch-Robinson
Photographer Kevin Summers
Executive Creative Director Russell Ramsey
Copywriter Andy Smith, Ryan Lawson
Typographer Casa Hamid
Account Supervisor Alex Walker
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Toiletries Bronze

Credits & Description

1 of 3 Campaign
Type of Entry: Billboards & Street Furniture
Category: Toiletries
Title: KEBAB
Advertiser/Client: JOHNSON & JOHNSON
Product/Service: LISTERINE
Entrant Company: JWT LONDON London, UNITED KINGDOM
Advertising Agency: JWT LONDON London, UNITED KINGDOM
Executive Creative Director: Russell Ramsey
Creative Director: Dominick Lynch-Robinson
Art Director: Andy Smith/Ryan Lawson
Copywriter: Ryan Lawson/Andy Smith
Planner: Bernard Walsh
Account Manager: Harriet Knight
Account Supervisor: Alex Walker
Art Buyer: Sue Clifford
Photographer: Kevin Summers
Typographer: Casa Hamid

English Translation of Main Headlines:
Have you ever stopped to consider the amount of things you put your mouth through in a day? Our idea was to highlight this scary amount, from food and drink to pen tops or hair clips, that everyone puts into their mouth on a usual day without even realizing. By showing the sheer volume of things we put our mouth through, condensed into one print or poster ad, we hope to make people realize that it’s very easy to pick up germs in our day to day life and the best way to cleanse your mouth is with Listerine.

The Outdoor Advert titled Listerine: KEBAB was done by J. Walter Thompson London advertising agency for product: Listerine Mouthwash (brand: Listerine) in United Kingdom. It was released in Jun 2011.