LETTUCE by Talent Marcel for Liza

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LETTUCE

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Industry Sauces
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Talent Marcel
Executive Creative Director Joao Livi
Creative Director Celso Alfieri, Alexandre Popoviski
Copywriter Fabio Mozeli
Photographer Ricardo De Vicq
Account Supervisor Hamilton Leão
Typographer Fabiano Pinel
Released March 2010

Credits & Description

Category: Consumer Products: Food & Drink
Advertiser: CARGIL
Product/Service: LIZA SALAD SAUCES
Agency: TALENT
Executive Creative Director: João Livi
Creative Director: Alexandre Nego Lee/Celso Alfieri
Copywriter: Fabio Mozeli
Art Director: Fabiano Pinel
Account Manager: Junior Moreira
Account Supervisor: Hamilton Leão
Advertiser's Supervisor: Renata Stefaneli
Typographer: Fabiano Pinel
Photographer: Ricardo De Vicq
Date of First Appearance: Mar 15 2010 12:00AM
Entrant Company: TALENT, São Paulo, BRAZIL

Dimensions
60cmx40cm

Site Location
Supermarket

English Translation of Main Headlines
Action in supermarkets: in Brazil, something that taste like a styrofoam, is an absolutely tasteless thing. So, we printed images of vegetables and greens on styrofoam boards and placed them on the hallways to remind that salads are tasteless without Liza Salad Sauces.