Lonely Planet Publications Outdoor Lonely Planet: Giant Bookmark by DDB Mudra Group Mumbai

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Lonely Planet: Giant Bookmark

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Industry Culture, Leisure & Sport
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency DDB Mudra Group Mumbai
Executive Creative Director Nirmal Pullickal
Art Director Harish Singh Rawat, Raylin Valles
Copywriter Radhika Kapur
Photographer Chaitanya Swaminathan
Released April 2011

Credits & Description

Lonely Planet wanted to promote their magazine so DDB Mudra put up giant bookmarks at all major tourist locations all over India. We also put these bookmarks at famous restaurants, pan wallas and popular local landmarks.

Category: Entertainment & leisure
Client: Lonely Planet Magazine
Country: India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Nirmal Pullickal
Creative Director: raylin valles
Art Director: raylin valles
Copywriter: Radhika Kapur
Art Director: Harish Singh Rawat
Photographer: Chaitanya Swaminathan