|Industry||Culture, Leisure & Sport|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Agency||DDB Mudra Group Mumbai|
|Executive Creative Director||Nirmal Pullickal|
|Art Director||Harish Singh Rawat, Raylin Valles|
Credits & Description
Lonely Planet wanted to promote their magazine so DDB Mudra put up giant bookmarks at all major tourist locations all over India. We also put these bookmarks at famous restaurants, pan wallas and popular local landmarks.