LOST, LOST BILLBOARD by Colenso BBDO Auckland for Tvnz

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LOST, LOST BILLBOARD

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Industry TV Channels/Radio Stations and Programmes
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market New Zealand
Agency Colenso BBDO Auckland
Executive Creative Director Nick Worthington
Creative Director Steve Back, Deputy Creative Director
Art Director Karl Fleet, Jonathan Mcmahon, Lachlan Mcpherson, Lisa Fedyszyn Whybin Tbwa
Producer Paul Courtney
Account Supervisor Michelle Williamson
Released February 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: TVNZ
Product/Service: LOST TV SHOW
Agency: COLENSO BBDO
Executive Creative Director: Nick Worthington
Creative Director: Deputy Creative Director: Karl Fleet
Copywriter: Jonathan Mcmahon/Karl Fleet/Lisa Fedyszyn
Art Director: Jonathan Mcmahon/Karl Fleet/Lisa Fedyszyn
Account Manager: Virginia Frankovich
Account Supervisor: Group Account Director: Lou Kuegler/Account Director:celeste Pulman
Advertiser's Supervisor: Aimee Glucina/Charlotte Findlay
Producer: Paul Courtney
Other Credits: Designer: Rob Linkhorn/Production Company: Rollercoaster Design
Date of First Appearance: Feb 18 2010 12:00AM
Entrant Company: COLENSO BBDO, Auckland, NEW ZEALAND

Description of Ambient execution
Lost is a show known for its strange plot twists and confusing storylines, that always kept its viewers guessing. So we decided to have a bit of fun and do the same to promote the show’s 6th and final season, and introduced an outdoor campaign of lost ‘Lost’ billboards. These special build billboards were placed around New Zealand in all sorts of odd places, then they had their photos and were uploaded on TVNZ’s website for the public to guess the locations. Weekly Lost prizes were won by those who guessed right, and new lost ‘Lost’ locations were uploaded as the season went on. And yes, they were finally all found. As for the show itself, who the hell knows what happened.