Lotte Duty Free Outdoor SHOPPER'S WONDERLAND by Daehong Communications

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SHOPPER'S WONDERLAND

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Industry Retail, Distribution & Rental companies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Korea
Agency Daehong Communications
Executive Creative Director Kyungnam Kim
Creative Director Sungmin Lee
Art Director Joongjo Kim, Heewon Kim
Copywriter Yoonjin Ji, Seokho Ryu
Producer Sunghyun Baek, Sanghyun Yoo
Photographer Taewoo
Account Supervisor Yoosuk Han
Released October 2011

Credits & Description

Category: Integrated campaigns led by Outdoor
Advertiser: LOTTE DUTY FREE
Product/Service: LOTTE DUTY FREE
Agency: DAEHONG COMMUNICATIONS
Chief Creative Officer: Jongwon Choi
Executive Creative Director: Kyungnam Kim
Creative Director: Sungmin Lee
Copywriter: Yoonjin Ji/Seokho Ryu
Art Director: Joongjo Kim/Heewon Kim
Photographer: Taewoo
Account Supervisor: Yoosuk Han
Advertiser's Supervisor: Joonam Kim
Producer: Sunghyun Baek/Sanghyun Yoo
Account Manager: Junyoul Shin
Planner: Sunghak Lee
Account Manager: Junyoul Shin
Planner: Sunghak Lee
Other Credits: Musicvideo Director Salt Park/Sub Director Inhong Ji/Post Production Do/Audiolab

Ambient Execution Description
Asia's #1 Lotte Duty Free shop started the Shopper's Wonderland campaign to make it possible for tourists to encounter Korean culture.