Lufthansa Outdoor COMMUNICATION A LA CARTE by Wunderman Frankfurt

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Industry Airlines
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Wunderman Frankfurt
Executive Creative Director Erik Backes
Creative Director Peter Ahr, Karin Albers
Art Director Matthias Herceg, Miriam Durrani
Copywriter Anamaria Corcaci, Christian Mueller-Horing
Account Supervisor Bernhard Beßendoerfer
Released August 2010

Credits & Description

Category: Digital Outdoor
Advertiser: LUFTHANSA
Product/Service: AIRLINE
Date of First Appearance: Sep 1 2010
Entrant Company: WUNDERMAN, Frankfurt , GERMANY
Chief Creative Officer: Martin Riesenfelder
Executive Creative Director: Erik Backes
Creative Director: Peter Ahr/Karin Albers
Copywriter: Anamaria Corcaci/Christian Mueller-Horing
Art Director: Matthias Herceg/Miriam Durrani
Account Supervisor: Bernhard Beßendoerfer
Account Manager: Kaja Sig

English Translation of Main Headlines
Develop a measure for Miles & More, that
1. brings new participants into the programme (preferred from competitive airlines)
2. shows versatility, opportunities and benefits of Miles & More

A QR-code built of 1,400 Miles & More cards, shown as an installation in the middle of the heart of the competition (Terminal2 Frankfurt Airport), leading directly to a web movie.

1. From September until December 2010 12,000 new participants were generated.
2. The online-based guided tour was watched by 80,000 people.