Lumix Outdoor, Case study OPERATION PHOTO OP [image] by The Campaign Palace

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Industry Photo & Video Cameras, Accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Australia
Agency The Campaign Palace
Executive Creative Director Gerhard Myburgh
Creative Director Karl Fleet, Lachlan Mcpherson
Producer Jacqui Gillies
Released January 2012

Credits & Description

Category: Stunts & Live Advertising
Product/Service: LUMIX GF3
Chief Creative Officer: Reed Collins
Executive Creative Director: Gerhard Myburgh (Assistant Cd)
Creative Director: Karl Fleet (Assistant Cd)
Producer: Jacqui Gillies
Ambient Execution Description
Panasonic were launching the new Lumix GF3. A new micro 4thirds camera. Without going into all the geeky details - it’s a professional camera without the bulk. So how do you get people to consider another ‘point and shoot’ when everyone is using their crappy phones. Get it in their hands. Quick.
We enlisted some models to approach unsuspecting pedestrians on the streets of Bondi Beach, Circular Quay, Sydney opera house & Botanical gardens – asking people to take a photo of them with their Lumix GF3. And with the help of few photography props that miraculously appeared, they were shooting like a pro.