LUPIN STEAL JAPAN PROJECT by 777interactive, SANKO PARTNERS for LUPIN

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LUPIN STEAL JAPAN PROJECT

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency 777interactive
Creative Director Toshiya Fukuda
Art Director Kenichi Yoshioka, Keisuke Yanagawa
Copywriter Hiroaki Yokomichi
Producer Hiroaki Yamamoto, Yasuo Ishikawa
Account Supervisor Fumio Suzuki
Agency SANKO PARTNERS
Released December 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: LUPIN STEAL JAPAN PROJECT
Product/Service: LUPIN III
Agency: SANKO PARTNERS
Agency: 777INTERACTIVE
Creative Director: Toshiya Fukuda
Copywriter: Kenichi Yoshioka/Hiroaki Yokomichi
Art Director: Keisuke Yanagawa/Kenichi Yoshioka
Account Supervisor: Fumio Suzuki/Yamamoto Hiroaki
Advertiser's Supervisor: Yukihiro Nagaoka
Producer: Hiroaki Yamamoto/Yasuo Ishikawa
Other Credits: Yasuo Ishikawa
Date of First Appearance: Dec 7 2009 12:00AM
Entrant Company: 777INTERACTIVE , Tokyo, JAPAN

Description of Ambient execution
To increase interest in the the popular gentleman-burglar character of Japanese Animation "Lupin III" and boost sales in the various related content areas, we stole (removed for a while) "Moai Statue" which was a symbol of the city Shibuya and was a weight over 3t of stone statue.