NIGHTVISION HEATPOSTER by Serviceplan Munich for JAEGER-LECOULTRE

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NIGHTVISION HEATPOSTER

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Serviceplan Munich
Executive Creative Director Matthias Harbeck
Creative Director Helmut Huber
Art Director Ivo Hlavac, Christian Sommer Serviceplan
Copywriter Nicolas Becker Serviceplan
Producer Stefan Rieger, Lutz Krammer, Saurus Bauten Für Film Und Messe
Account Supervisor Katrin Eberbach, Sandra Robert, Antonie Hauswald
Released January 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: JAEGER-LECOULTRE
Product/Service: LUXURY WATCHES
Agency: SERVICEPLAN
Executive Creative Director: Matthias Harbeck
Creative Director: Helmut Huber
Copywriter: Nicolas Becker
Art Director: Christian Sommer/Ivo Hlavac
Account Supervisor: Katrin Eberbach/Sandra Robert/Antonie Hauswald
Producer: Stefan Rieger/Lutz Krammer, SAURUS Bauten Für Film und Messe
Other Credits: Head Of Strategy: Stefan Schuette/Graphic Design: Elina Rehbein/Miguel Ayala
Date of First Appearance: Jan 26 2010 12:00AM
Entrant Company: SERVICEPLAN, Munich, GERMANY

Description of Ambient execution
For Swiss watch manufacturer Jaeger Le Coultre, we developed a Citylight that is as exclusive as the watches that are made there. Thanks to heat technology, the message can literally be seen only through night vision devices in luxury cars. The exclusive “Master Compressor Extreme World Chronograph” appears with the associated message: Made for visionaries. For everyone else, the poster stays black.