Lynx Outdoor LYNX ANARCHY INVISIBLE AD by Finch, Soap Creative

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LYNX ANARCHY INVISIBLE AD

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Industry Deodorants
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Finch
Agency Soap Creative
Released August 2011

Credits & Description

Category: Digital Outdoor
Advertiser: LYNX - UNILEVER AUSTRALIA
Product/Service: LYNX ANARCHY
Agency: SOAP CREATIVE
Agency: FINCH
Other Credits:
Post Production: Resolution Design
Production: Finch Sydney

Ambient Execution Description
BRIEF: Help launch LYNX Anarchy for HIM + HER (LYNX’s first ever female fragrance).

STRATEGY: With LYNX now targeting both sexes, chaos was inevitable. So we hit Sydney’s streets and used a digital ambient stunt to prove it.

IDEA: Create the world’s first invisible ad by replacing the windows of a terrace house with hacked LCD screens. To the naked eye, each window glowed white. But, when you put on a free pair of special LYNX Anarchy sunglasses, the ‘LYNX Effect’ was unleashed, giving passers by a voyeuristic view of the chaos unfolding inside.