INSPIRING MAHARASHTRA by OgilvyOne Mumbai for ITC

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INSPIRING MAHARASHTRA

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Industry Shows, Events & Festivals
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency OgilvyOne Mumbai
Executive Creative Director Vaishakhi Bharucha
Account Supervisor Nilesh Avalani
Typographer Burzin Mehta, Neelam Nagrale
Illustrator Madhavi Prabhu, Shailesh Khandeparkar
Released April 2009

Credits & Description

Category: Consumer Services
Advertiser: ITC HOTELS
Product/Service: MAHARASHTRIAN FOOD FESTIVAL
Agency: OGILVY ONE WORLDWIDE
Executive Creative Director: Vaishakhi Bharucha
Creative Director: Burzin Mehta/Madhavi Prabhu
Copywriter: Burzin Mehta/Madhavi Prabhu
Art Director: Madhavi Prabhu/Burzin Mehta
Account Manager: Deepa Anandikar/Junaid Khan/Nilesh Avalani
Account Supervisor: Nilesh Avalani
Advertiser's Supervisor: Rajesh Sen
Illustrator: Madhavi Prabhu/Shailesh Khandeparkar
Typographer: Burzin Mehta/Neelam Nagrale
Other Credits: Kalpak Mule
Date of First Appearance: Apr 23 2009 12:00AM
Entrant Company: OGILVY ONE WORLDWIDE, Mumbai, INDIA

Dimensions
30" x 20"

Site Location
In the lounge area of the ITC Maratha Hotel. Historically, international guests have shown a distinct willingness to go through information on local happenings as they lounge around. Having the time to spend along with an appetite to know, encouraged an idea as intricate (and engaging!) as the one produced.