Look on the light side by AMV BBDO London for Maltesers

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Look on the light side

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Industry Candies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency AMV BBDO London
Creative Director Rosie Arnold
Art Director Lucy Farey-Jones
Copywriter Lucy Farey-Jones
Production 3D Models
Released January 2017

Awards

The FAB Awards 2017
Posters & Ooh Confectionery & Snacks Fabulous
Posters & Ooh Confectionery & Snacks FAB Award

Credits & Description

Category: Confectionery, Snacks
Media: Outdoor
Brand: Maltesers
Agency: BBDO
Geo: United Kingdom
Advertising Agency: AMV BBDO, London, UK
Creative Director: Rosie Arnold
Copywriter / Art Director: Lucy Jones, Charlotte Mather
Agency Planner: Emily Harlock, Elly Fenlon
Agency Account Man: Philippa Field, Rebecca Kavanagh, Abbi Brown
Agency Producer: Deborah McCartney
Media Agency: Mediacom
Media Planner: Alison Harper-Quinn, Daisy Ross
Production Company: 3D Models
Published: January 2017
Description: The ad takes the form of a poster made entirely of Braille; a tactile writing system used by people who are visually impaired, with the dots formed of model-made MALTESERS®.