BEHIND BARS by Gotham for Nelson Mandela Foundation

BEHIND BARS

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Gotham
Art Director Carl Ceo
Copywriter Dan Sheehan
Account Supervisor Sadie Thoma
Released July 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: 46664/NELSON MANDELA FOUNDATION
Product/Service: MANDELA DAY
Agency: GOTHAM
Copywriter: Dan Sheehan
Art Director: Carl Ceo
Account Supervisor: Sadie Thoma
Date of First Appearance: Jul 1 2009 12:00AM
Entrant Company: GOTHAM, New York, USA

Description of Ambient execution
July 18, 2009 was the very first Mandela Day. Charged with creating a global movement based on the principles and legacy of Nelson Mandela, who has spent 67 years and counting fighting social injustice, we appropriately asked everyone to donate 67 minutes to their communities. Our efforts to drive traffic to mandeladay.com included this poster that we could place behind the ubiquitous bars and grates around New York City. The strategic placements allowed the message to be a unique reminder that Nelson Mandela fought social injustice from behind bars, and it also served as a challenging invitation to get people involved.