LIMA PRIDE INITIATIVE by Momentum Ogilvy & Mather Lima for Mapfre

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LIMA PRIDE INITIATIVE

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Industry Insurance
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Peru
Agency Momentum Ogilvy & Mather Lima
Art Director Enrique Benitez, Luis Santillan
Copywriter Manuel Malempré, Mario Anchorena, Luis Rios
Producer Carla Chuiman, Maria Fernanda Harboe, Jorge Castagne, Giancarlo Jacobi
Account Supervisor Katherine Carrillo
Released January 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: MAPFRE INSURANCE
Product/Service: CITY PRIDE
Agency: OGILVY PERU
Copywriter: Manuel Malempré/Mario Anchorena/Luis Rios
Art Director: Luis Santillan/Enrique Benitez
Account Manager: Úrsula Canchaya
Account Supervisor: Katherine Carrillo
Producer: Carla Chuiman/Maria Fernanda Harboe/Jorge Castagne/Giancarlo Jacobi
Other Credits: Fernando Aguirre/Paolo Donayre/Rodrigo Raez
Date of First Appearance: Jan 15 2010 12:00AM
Entrant Company: OGILVY PERU, Lima, PERU

Description of Ambient execution
The action was been done in Lima Historic Center. Our objective was that the people loved more Lima City. To obtain our objective we put dummies that mimicked in monument, trees and benches of the Lima Historic Center, so when the people are damaging them a sensor activated the dummies and the audio began to beg them to stop damaging, this was the way the City Speaks.

English Translation of Main Headlines
The City Speaks