Fresh Taste is That Away by School of Thought for Maple Leaf Foods

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Fresh Taste is That Away

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Industry Bread
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency School of Thought
Art Director Faruk Sagcan
Photographer Geoff George
Released May 2014

Credits & Description

Category: Food
Brand: Maple Leaf Frozen Bakery
Agency: School of Thought
Country: United States of America
California Goldminer Sourdough, baked in-store, is sold in the supermarket bakery section, not the bread aisle. Shelf-talkers aggressively positioned in the competitorsâ bread aisle point shoppers away, instead, to the bakery section, promising, âFresh Taste is That Away.â On reaching the bakery section, shoppers see a floor cling that confirms, Goldminer is âBaked Here. Daily.â

Category: Food
Client: Maple Leaf Frozen Bakery
Agency: School of Thought
Country: United States of America
Art Director: Faruk Sagcan
Creative Director/ writer: Tom Geary
Photographer: Geoff George
Media Director.: Nick Wootten