FISHBONE by Grey Istanbul for Greenpeace

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FISHBONE

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Turkey
Agency Grey Istanbul
Executive Creative Director Tugbay Bilbay, Ergin Binyildiz
Art Director Nezih Icoz
Copywriter Ilhami Duman
Account Supervisor Omer Ustundag
Released March 2010

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: GREENPEACE MEDITERRANEAN
Product/Service: MARINE PRESERVATION AWARENESS
Agency: GREY ISTANBUL
Executive Creative Director: Ergin Binyildiz/Tugbay Bilbay
Copywriter: İlhami Duman
Art Director: Nezih Icoz
Account Manager: Celine Kaya
Account Supervisor: Omer Ustundag
Date of First Appearance: Mar 15 2010 12:00AM
Entrant Company: GREY ISTANBUL, TURKEY

Description of Ambient execution
WE MADE A DEAL WITH FAMOUS FISH RESTAURANTS IN ISTANBUL. WHEN CUSTOMERS ORDERED FISH, WHAT THEY WERE SERVED WAS A PERFECT PLATE WITH REGULAT SIDEDISH, BUT ONLY FISHBONES INSTEAD OF FISH. AND A NOTE IN THE MOUTH OF THE FISH, INFORMING THEM ABOUT THE TOPIC, CALLING INTO ACTION.

English Translation of Main Headlines
THEY ATE YOUR FISH! BECAUSE OF UNREGULATED INDUSTRIAL FISHING, SOME FISH SPECIES ARE FACING THE DANGER OF BEING EXTINCT. UNLESS WE CREATE MARINE RESERVES WE WON'T BE ABLE TO EAT FISH ANYMORE. TAKE CARE OF MEDITERRANEAN SEA BEFORE IT'S TOO LATE. www.greepeace.org