Marine Stewardship Council/ MSC Outdoor Plates by send+receive creative


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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency send+receive creative
Creative Director Jp Gravina, Simon Craig
Art Director Jp Gravina
Copywriter Simon Craig
Producer Joanna Ferraro
Photographer Shanghoon
Illustrator Chris Valentine
Released June 2017

Credits & Description

Advert title(s): Plates
Headline and copy text (in English): Keep our plates and oceans full. Choose Sustainable Seafood.
Media: Outdoor
Client: Marine Stewardship Council (MSC)
Advertising Agency: send+receive, Toronto, Canada
Creative Director: JP Gravina, Simon Craig
Art Director: JP Gravina
Copywriter: Simon Craig
Planner Andrew Carty
Agency Producer: Terri Vegso
Illustrator: Chris Valentine
Executive Producer: Caitlin Jeffery
Producer: Joanna Ferraro
Photographer: Shanghoon
Published: May, 2017

send+receive launches a new consumer awareness campaign for the Marine Stewardship Council (MSC), that promotes sustainable fish and seafood with a compelling and striking call to action.