BIG SUSHI ROLLS by TBWA\ Dusseldorf for Maruyasu

Adsarchive » Outdoor » Maruyasu » BIG SUSHI ROLLS

BIG SUSHI ROLLS

Pin to Collection
Add a note
Industry Seafood, Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency TBWA\ Dusseldorf
Creative Director Monika Schmitz
Art Director Jennifer Stiller
Released September 2011

Credits & Description

Category: Special Build
Advertiser: MARUYASU IMPORT AND EXPORT
Product/Service: SUSHI
Agency: TBWA\GERMANY
Chief Creative Officer: Jörg Herzog
Creative Director: Monika Schmitz
Art Director: Jennifer Stiller

Ambient Execution Description
With seven shops around Düsseldorf, Maruyasu is one of the most widespread one in town.
But how to stand out in the crowd of all the other sushi shops?

Instead of approaching the audience in the over advertised down town area, we moved somewhere unexpected: The countryside. By persuading local farmers around Dusseldorf to allocate their hay bales and fields, we draw the attention to Maruyasu. And that already before the customers from around the town entered the city center.