Maynards Outdoor Maynards Canada: Make Your Face a Maynards by The Hive Toronto

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Maynards Canada: Make Your Face a Maynards

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Industry Candies, Chewing-Gum, Lollipops
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency The Hive Toronto
Creative Director Simon Creet
Art Director Brad Van Schaik
Copywriter Klint Davies
Photographer Marcelle Faucher
Released September 2011

Credits & Description

Make Your Face a Maynards is a program promoted by The Hive , Toronto that gives people the chance to have their face turned into the next Maynards candy. Seriously, an ACTUAL candy. All advertising drives people to the Maynards Canada Facebook page, where they can use an app to upload a photo of their face and transform it into their favourite Maynards candy. After the submission period is over (Sept.30) Maynards will choose one lucky face to become their next candy, which will be sold in stores in 2012.

Client: Kraft Canada
Agency: The Hive, Toronto
Country: Canada
Creative Director: Simon Creet
Art Director: Brad Van Schaik
Copywriter: Klint Davies
Retoucher: Klint Davies
Photographer: Marcelle Faucher