ANGUS SMOKE PROJECTION by Leo Burnett Guaynabo for McDonald's

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ANGUS SMOKE PROJECTION

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Industry Fast food, Anti-smoking
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Puerto Rico
Agency Leo Burnett Guaynabo
Creative Director Victor Cabezas
Art Director Fabio Gil Ceballos
Copywriter Nánel Rodríguez, Facundo Paglia
Released November 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: McDONALD'S
Product/Service: BURGER
Agency: LEO BURNETT PUERTO RICO
Creative Director: Victor Cabezas
Copywriter: Nanel Rodríguez/Facundo Paglia
Art Director: Fabio Gil Ceballos
Other Credits: Manolo Marítinez/Ivan Rodríguez/Ivelisse Storer
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: LEO BURNETT PUERTO RICO, San Juan, PUERTO RICO

Description of Ambient execution
To Promote McDonald's New Angus Burger we decided to use the product itself to create a new media simply by using the smoke and smell from the grill to project our message.