SUBWAY SLEEPERS by Cossette Toronto for McDonald's

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SUBWAY SLEEPERS

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Industry Coffee, Tea, Breakfast Drinks, Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Cossette Toronto
Creative Director David Daga, Matthew Litzinger
Art Director Daniel Vendramin
Copywriter Arman Naji
Released November 2009

Credits & Description

Category: Ambient: Transit
Advertiser: McDONALD'S
Product/Service: COFFEE
Agency: COSSETTE
Creative Director: Daniel Vendramin/David Daga/Matthew Litzinger
Copywriter: Arman Naji
Art Director: Daniel Vendramin
Date of First Appearance: Nov 16 2009 12:00AM
Entrant Company: COSSETTE, Toronto, CANADA

Description of Ambient execution
The objective was to create awareness of McDonald's 2 Week Free Coffee Promotion, to encourage trial of their premium blend. The solution was to put posters up in subway cars during the morning rush hour. Along with the posters we planted people directly beneath the ads pretending to be fast asleep. The posters read: Looks like someone could use a free coffee. We got our message across at a time when potential customers were on their way to work and craving their morning coffee. This idea got people talking, laughing and ultimately to McDonald's for a free cup of coffee.