24 HOURS OPEN by Heye & Partner Munich for McDonald's

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24 HOURS OPEN

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Heye & Partner Munich
Executive Creative Director Martin Kiessling
Creative Director Alexander Bartel
Art Director Anna Wolff, David Schuette
Copywriter Tom Meifert
Producer Nina Sahm
Photographer Bernhard Kreutzer
Account Supervisor Carina Eickmann
Released January 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: McDONALD'S
Product/Service: RESTAURANT
Agency: HEYE GROUP
Executive Creative Director: Alexander Bartel/Martin Kiessling
Creative Director: Alexander Bartel
Copywriter: Tom Meifert
Art Director: Anna Wolff/David Schuette
Account Supervisor: Carina Eickmann
Advertiser's Supervisor: James Woodbridge/Tim Freystedt
Photographer: Bernhard Kreutzer
Producer: Nina Sahm
Date of First Appearance: Jan 14 2010 12:00AM
Entrant Company: HEYE GROUP, Unterhaching, GERMANY

Description of Ambient execution
Our task was to communicate that McDonald’s is now open 24 hours. So we invented the open city light poster – no matter how hard you try, you just can’t close its door. With this CLP we achieved to inform people of McDonald’s new opening hours (and to make waiting at bus stops a little easier).

English Translation of Main Headlines
24 hours open