McDonald's Outdoor REPORT CARDS by Leo Burnett Dubai

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REPORT CARDS

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Arab Emirates
Agency Leo Burnett Dubai
Executive Creative Director Peter Bidenko Creative Director
Creative Director Marwan Chahine, Mohammad Halabi
Art Director Tariq Ayass
Copywriter Maha Khawaja, Clevin Antoa
Account Supervisor Jad Mouhawej
Released July 2011

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: McDONALD'S
Product/Service: McDONALD'S
Agency: LEO BURNETT DUBAI
Chief Creative Officer: Bechara Mouzannar
Executive Creative Director: Peter Bidenko
Creative Director: Marwan Chahine/Mohammad Halabi (Arabic Creative Director)
Copywriter: Maha Khawaja/Clevin Antoa
Art Director: Tariq Ayass
Art Buyer: Sylvia Trinidade
Account Supervisor: Jad Mouhawej
Account Manager: Rasha Al Azem
Planner: Nicolas Chidiac/Ali Marashi
Account Manager: Rasha Al Azem
Planner: Nicolas Chidiac/Ali Marashi

Ambient Execution Description
Family Time Forever - Parents Report Card

Family Time Forever is a lighthearted look at children winning back their parents from their busy work schedules. It creates a simple movement to remind us all to spend more time with our children. Something McDonald's, as a family restaurant, is keen to champion.

To engage families in the campaign, we created a simple opportunity for parents and kids to connect. In every Happy Meal, we slipped in the Parents Report Card. By adding a twist to the traditional report card, we gave kids a fun way to monitor their parents progress while encouraging parents to make more time for family time.