WHEN IT'S TIME TO GO HOME by DDB Stockholm for McDonald's

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WHEN IT'S TIME TO GO HOME

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sweden
Agency DDB Stockholm
Executive Creative Director Andreas Dahlqvist
Art Director Fredrik Simonsson
Copywriter Magnus Jakobsson
Account Supervisor Pelle Josephson
Released December 2009

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: McDONALD'S SWEDEN
Product/Service: RESTAURANT
Agency: DDB STOCKHOLM
Executive Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Account Manager: Daniel Sundin
Account Supervisor: Pelle Josephson
Advertiser's Supervisor: Erland Cessan/Johan Kvist
Other Credits: Graphic Designer: Johanna Karsten, Toy / Rabbit Pushing Mower/ Sony/ATV Music Publishing Scandinavia.
Date of First Appearance: Dec 11 2009 12:00AM
Entrant Company: DDB STOCKHOLM, SWEDEN

Description of Ambient execution
This sign is mounted on a building at Stureplan in Stockholm, Sweden. Stureplan is the most central point of Stockholms nightlife. Everyone who's out and about passes this place at one point or another. And everyone is more or less intoxicated. That's why we let McDonald's test your intoxication level by using the classic ”Follow my finger” – test. After the test, the finger points to a McDonald's restaurant placed only 150 meters from the sign. Because no matter how drunk you are, you are always welcome at McDonald's. In short: When it's time to go home, welcome to McDonald's.