McDonald's Outdoor ICE BLOCK by Cossette Montreal

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ICE BLOCK

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Cossette Montreal
Creative Director Rob Sweetman, Bryan Collins
Art Director Scott Schneider, Bart Batchelor
Copywriter Mike Felix, Jeff Shorkey
Producer April Haffenden
Account Supervisor Nadine Cole
Released January 2012

Credits & Description

Category: Special Build
Advertiser: McDONALD'S
Product/Service: McDONALD'S - DOLLAR DRINK DAYS
Agency: COSSETTE
Chief Creative Officer: Dave Daga/Matt Litzinger
Creative Director: Rob Sweetman/Bryan Collins
Copywriter: Mike Felix/Jeff Shorkey
Art Director: Scott Schneider/Bart Batchelor
Account Supervisor: Nadine Cole
Producer: April Haffenden
Account Manager: Kristen Sandberg
Account Manager: Kristen Sandberg

Ambient Execution Description
McDonald’s sells any sized drink for just a dollar, all summer long. People come in, get a cheap drink and then buy lots of food, so it’s an important promotion for them. Our job was to increase awareness of the promotion.

We decided to do the ice block so we would increase awareness and sales at one high-traffic location, and then have a video of the event that could reach people across Canada.

Please note that in Canada our dollars are coins and are what was used in the sculpture.