SHAMROCK SHAKE by Leo Burnett Chicago for McDonald's

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SHAMROCK SHAKE

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Leo Burnett Chicago
Executive Creative Director John Montgomery Leo Burnett
Art Director Brian Shembeda
Copywriter Avery Gross
Producer Denis Giroux
Photographer Vince Gaffney
Account Supervisor Greg Jones, Pam Kosanke
Released March 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: McDONALD'S
Product/Service: McDONALD'S SHAMROCK SHAKE
Agency: LEO BURNETT
Executive Creative Director: John Montgomery
Creative Director: Avery Gross/Brian Shembeda
Copywriter: Avery Gross
Art Director: Brian Shembeda
Account Supervisor: Greg Jones/Pam Kosanke
Photographer: Vince Gaffney
Producer: Denis Giroux
Other Credits: Prop Builder: Ravenswood Studios
Date of First Appearance: Mar 13 2010 12:00AM
Entrant Company: LEO BURNETT, Chicago, USA

Description of Ambient execution
For a short time every year around St. Patrick’s day, McDonalds restaurants in Chicago and around the country offer the ‘Shamrock Shake.’ It’s a popular product, with a devoted fan following. At the same time every year, the City of Chicago dyes the Chicago River green. The coincidence between green shake, green river, and St. Patrick’s day was a perfect convergence of events, and set the stage for a great creative execution. To take advantage of the event, a giant Shamrock Shake was built, and positioned alongside the river the day the water was colored green. The overall effect was that the shake had tipped into the river, turning it into a giant green shake.