McDonald's Outdoor PICK N PLAY by DDB Stockholm

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PICK N PLAY

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sweden
Agency DDB Stockholm
Creative Director Andreas Dahlqvist
Art Director Fredrik Simonsson, Gustav Holm, Lisa Karlsson
Copywriter Daniel Vaccino, Magnus Jakobsson, Martin Lindestaf
Released November 2011

Credits & Description

Category: Digital Outdoor
Advertiser: McDONALD'S SWEDEN
Product/Service: McDONALD'S PIES, ICE CREAM AND MILKSHAKES
Agency: DDB STOCKHOLM
Creative Director: Andreas Dahlqvist/Magnus Jakobsson/Fredrik Simonsson
Copywriter: Martin Lindestaf/Daniel Vaccino/Magnus Jakobsson
Art Director: Gustav Holm/Lisa Karlsson/Fredrik Simonsson
Account Manager: Lina Tuikka
Account Manager: Lina Tuikka
Other Credits: Sent Via Email To Cannes Lions

Ambient Execution Description
Using a digital billboard in central Stockholm, we created an interactive challenge where you could pick and play for your favorite McDonald’s goodie. Steer the paddle by using the touch-screen on your phone, as you follow the game on the big screen. Combining JavaScript, HTML5 and the phones Geo-location we made it possible to interact with the screen in real time; without having to download any application. If you lasted 30 seconds you won your goodie of choice and a digital coupon was sent to your phone with directions to collect your prize at the nearest McDonald’s. Game on Stockholm!