McDonald's: PicknPlay! by DDB Stockholm, Mad in Sweden for McDonald's

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McDonald's: PicknPlay!

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sweden
Agency DDB Stockholm
Creative Director Andreas Dahlqvist
Art Director Fredrik Simonsson, Gustav Holm, Lisa Karlsson
Agency Mad in Sweden
Creative Director Andreas Dahlqvist
Art Director Fredrik Simonsson, Gustav Holm, Lisa Karlsson
Released June 2011

Credits & Description

Watch the video: http://www.youtube.com/watch?v=7u0ij9D5S4Y

Using a large digital billboard in the heart of Stockholm, we created an interactive challenge where you could pick and play for your favorite McDonald's goodie. Simply steer the paddle by using the touch-screen on your phone, as you follow the game in real time on the large digital screen. If you lasted 30 seconds you won your goodie of choice. A digital coupon was sent to your phone, with directions to collect your prize at the nearest McDonald's. Game on Stockholm!

Advertising Agency: DDB, Stockholm, Sweden
Creative director: Andreas Dahlqvist
Art Directors:­ Gustav Holm, Lisa Karlsson, Fredrik Simonsson
Copywriters:­ Martin Lindestaf, Daniel Vaccino, Magnus Jakobsson
Production leader: Lina Tuikka
Digital producer: Merwan Maaruf
Technical Director: Andreas Fabbe Andersson
Graphic Designer: PM Jonsson