The Rear-View Invitation by DDB Stockholm for McDonald's

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The Rear-View Invitation

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sweden
Agency DDB Stockholm
Art Director Joel Ekstrand
Copywriter Nick Christiansen
Released December 2016

Credits & Description

As the old saying goes: You only regret the things you didn't do. A billboard, positioned after you've just passed a McDonald’s
restaurant, was designed laterally reversed so that the consumer would get this message in their rear-view mirror.
Media: Outdoor
Category: Food
Agency: DDB Stockholm
Country: Sweden
Copywriter: Nick Christiansen
Art Director: joel ekstrand
Business Director: Johan Ljungman
Account Director: Johan Molitor
Graphic Designer: Can Hagström Cetindag
Graphic Designer: Mei-Li Wu
Graphic Designer: Christian Björnehag
Account manager: Fabian Grau