McDonald's Outdoor Were Awake [image] 4 by Leo Burnett London

Adsarchive » Outdoor » McDonald's » Were Awake [image] 4

Were Awake [image] 4

Pin to Collection
Add a note
Industry Fast food, Mobile applications
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Leo Burnett London
Executive Creative Director Justin Tindall
Creative Director Adam Tucker
Art Director Richard Robinson
Copywriter Graham Lakeland
Released October 2016

Awards

The FAB Awards 2017
Integrated Campaigns Retailer Silver

Credits & Description

The new ‘We are awake’ campaign from McDonald’s aims to remind customers that McDonald’s restaurants are there for them whatever their nights hold, with over 600 stores open 24 hours.
Creative agency Leo Burnett London
Copywriter Graham Lakeland
Art director Richard Robinson
Creative Director Adam Tucker
Executive Creative Director Justin Tindall
TV Producer (creative agency) Michelle Hickey
Planner (creative agency) Niall Moore
Account Management Simon Hewitt, Beth Watts and Vicki Sinclair
Media agency OMD
Planner (media agency) Paul Baker
Production company Tantrum
Director Jake Mavity
Producer Will Waters
DOP Ben Fordesman
Casting ET Casting
Editor Vid Price, The Assembly Rooms
Post-production MPC
Audio post-production Dugal @ Wave
Music Company Leland Music
Music Performer Arch Birds ft Hattie Webb
Music Clearance Menlo Park Music
Exposure: TV, VOD and Online (2 x 30” and 1 x 60”) Radio, Outdoor and Digital.