STARBURST by McCann Erickson Kuala Lumpur for Meguiars

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STARBURST

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Industry Automotive products, services and accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Malaysia
Agency McCann Erickson Kuala Lumpur
Executive Creative Director Szu-Hung Lee, Kyung Hwa Lee
Art Director Hans Lee
Copywriter Christie Herman
Producer Jimmy Ong
Photographer Ho Ming Yeo @ Untold Images Sdn. Bhd.
Account Supervisor Clarence Koh
Released October 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: HYPERCOAT ENTERPRISES
Product/Service: MEGUIAR'S CAR CLEANING SERVICE
Agency: McCANN ERICKSON
Executive Creative Director: Hwa/Szu-Hung Lee
Creative Director: Christie Herman
Copywriter: Christie Herman
Art Director: Hans Lee
Account Supervisor: Clarence Koh
Advertiser's Supervisor: Esther Lim
Photographer: Ho - Untold Images
Producer: Jimmy Ong
Date of First Appearance: Oct 10 2009 12:00AM
Entrant Company: McCANN ERICKSON, Petaling Jaya, MALAYSIA

Description of Ambient execution
The brief called for the demonstration of Meguiar’s proven and effective car spa service. With a limited budget, we needed an effective and compelling manner to show this. We used a starburst sticker to show how shiny your car will become after Meguiar’s service. So shiny you can touch it. Needless to say people were drawn to it and we got 102 calls and 35 confirmed bookings within the first week. By month’s end we achieved 15% increase in business.